pioneer playLab

Brand Identity, Installation, Creative Coding

Advisor

Brad Barlett, Ivan Cruz, Zeke Wattles

Overview
Pioneer PlayLab is an annual event happening at Pioneer Works. It consists of an artist’s symposium, an exhibition of residency works, and interactive experiences. The goal of the event is to share the spirit and goals of Pioneer Works with everyone and give opportunities for artists to showcase their works.

The logo mark, the "p" squared stands for Pioneer Play Lab, and it expresses a space where pioneers from various fields gather to double their possibilities and curiosity. The typography system was created based on the logo mark p2 (p squared).

As part of the installation experience, I built an immersive interactive installation for users using coding. The concept of the installation is bringing the interaction between technology and art to life. When people enter the event space and walk through the event wall closer, people can see specific highlighted artists who participated in this event.