Graphic Designer
Based in La and Seoul
Pioneer Works
pioneer playLab
General Electric
Minimal Musikfestival
Graphic Designer
Based in La and Seoul
Pioneer Works
pioneer playLab
General Electric
Minimal Musikfestival
General Electric
Brand Identity
Advisor
Simon Johnston
Recognition
Young Ones 2023 ADC (Shortlist)
Young Ones 2023 TDC (Shortlist)
Overview
The purpose of this project was to explore a visual language and form based on research, expanding visual vocabulary. The General Electric Company (GE) is an American multinational company, which started as an electricity company, but is now expanding into three areas: electricity, aviation, and healthcare. Additionally, it is making it's transition from a manufacturing company to a digital company. Their current aim is to sell not just products but solutions based on technology. My new logo with the GE initials is geometrical and successfully relays its most important brand message.
The logo mark “GE” means the speed of innovation and breakthrough of technology. Geometric forms represent manufacturing, engineering, and IT. The straight line represents the company’s aspirations for the future and speediness of growth. The optical friction between G and E represents breakthroughs or new changes in technology. This transition approach may also be applied throughout the graphic language.